Our Toolbox
Each study at Breakthrough Research is custom-designed to meet the needs of each individual client. We will never try to shoehorn a client into a methodology that isn’t right for them.
Advertising
- Advertising & communications
- Development & testing
- Social media analysis & strategy development
Brand
- Brand equity measurement & tracking
- Brand extension strategy & viability
- Brand positioning development & assessment
New Product Development
- Product potential assessment & forecasting
- Product pricing & optimization
- Digital evaluation & usability
Satisfaction & Loyalty
- Satisfaction modeling & tracking
- Loyalty modeling & tracking
- Customer experience
Shopper Insights
- Shopper journey assessments
- In-store eye tracking & path analysis
- Purchase process assessment
- Store shelf optimization
- Geo-location mobile surveys and shopper mobile missions
Market Strategy
- Market landscape assessments
- Market segmentation
Advanced Analytics
- Cluster analysis
- Discrete choice & conjoint modeling
- Factor analysis
- Forecasting
- Perceptual mapping
- Regression & key driver analysis
- Segmentation
- TURF